![]() ![]() As WONSOJU is a liquor brand made from Korean rice, wheat might impair the authenticity of the product. However, the original image of the Monarch could not be used because of the wheat in hand. Monarch, the representative symbol of 〈Lineage W〉, was inserted into the label as part of the collaborative work. The team tried to convey the image of 〈Lineage W〉 inside the BI of WONSOJU, an image of a drop of distilled spirit starting a ripple effect. It also meant that it carried the most difficulty. ![]() In other words, merging the worldview of the brands was of primary importance. The brand identity went through the most elaborate preparation for the collaboration of the two brands. Creating a new game and a new brand at the same time required closer cooperation with not only relevant departments in NC but also with WONSOJU. It was of utmost importance to set precise criteria so that everyone could move towards a shared goal from the start, and close discussion had to be carried out with these criteria. Of course, the attempt to capture WONSOJU in a game and 〈Lineage W〉 in actual goods had challenges. Discover more on how the Lineage W X WONSOJU collaboration was planned, and what was highlighted inside the collaborative project of the two brands. This is how 〈Lineage W〉 and WONSOJU teamed up. Free of genre constraints in collaboration, 〈Lineage W〉 decided to partner with WONSOJU after a series of considerations. ![]() 〈Lineage W〉 continued to search for partners to collaborate with, to express specialty and differentiate from the first collaboration at the same time. The first collaboration with Berserk, a Japanese manga with a vast worldview, opened the prelude. Thus, 〈Lineage W〉 set a goal to bring famous IPs representing each country into its world. This led to a prominent question on how to provide a shared experience of entertainment for players with gaming experiences from different countries ever since 〈Lineage W〉 projected its name onto the global stage. It is filled with an atmosphere of communication. 〈Lineage W〉 is a global one-build game that brings people together from a diverse set of backgrounds and cultures, and provides a field for entertainment and competition. ![]()
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